SYDNEY, 2023
AWARD SCHOOL
It was best of times, it was the worst of times. Mostly the worst of times. But damn if I didn’t get the tastiest props I’ve ever had. Before we submitted our portfolios, we heard stories about people from previous years who had gone back and done the whole thing again to get on the wall and place in the top ten. At the time I thought that was bloody ridiculous, but after receiving neither accolade, I understand where they were coming from. While I do wish I got on the wall at least, I learnt a heap and I’m still proud of the work I did, and I won’t be doing AWARD School again. Because let’s be real that’s insane.
HEAVY WEIGHT CHAMPION
CLENT: Glad
PROP: The toughest garbage bags.
MEDIUM: OOH
REACH FOR A CROWD PLEASER
CLENT: Cadbury
PROP: There’s something for everyone in a box of Favourites.
MEDIUM: Print
DUDE, WHERE’S MY POLICY?
CLIENT: ROLLiN’
PROP: Now anyone can borrow your car.
MEDIUM: Social Media
FASTER FOR EVERYONE
CLENT: RYOBI
PROP: The fastest way to get your hedge in shape.
MEDIUM: TVC
THE SUPERHEROES AMONG US
CLIENT: The Red Cross
PROP: Your blood is more powerful than you think.
MEDIUM: Radio/Audio
PARTS & ACCESSORIES UP AHEAD
CLIENT: Super Cheap Auto
PROP: With over 10,000 items, you’ll always find something new for your car.
MEDIUM: Direct
FLYING SOLO
CLIENT: Qantas
PROP: Fly from Sydney to London non-stop…
MEDIUM: Integrated Advertising Campaign
SUB BACK THE CLOCK
CLIENT: Subway
PROP: Get your Subway without the wait.
MEDIUM: Digital
SURVIVOR: GARBAGE ISLAND
CLIENT: Greenpeace
PROP: Single use plastic created today, will be in the ocean tomorrow.
MEDIUM: PR