SYDNEY, 2023

AWARD SCHOOL

It was best of times, it was the worst of times. Mostly the worst of times. But damn if I didn’t get the tastiest props I’ve ever had. Before we submitted our portfolios, we heard stories about people from previous years who had gone back and done the whole thing again to get on the wall and place in the top ten. At the time I thought that was bloody ridiculous, but after receiving neither accolade, I understand where they were coming from. While I do wish I got on the wall at least, I learnt a heap and I’m still proud of the work I did, and I won’t be doing AWARD School again. Because let’s be real that’s insane.

HEAVY WEIGHT CHAMPION

CLENT: Glad
PROP: The toughest garbage bags.
MEDIUM: OOH

REACH FOR A CROWD PLEASER

CLENT: Cadbury
PROP: There’s something for everyone in a box of Favourites.
MEDIUM: Print

DUDE, WHERE’S MY POLICY?

CLIENT: ROLLiN’
PROP: Now anyone can borrow your car.
MEDIUM: Social Media

FASTER FOR EVERYONE

CLENT: RYOBI
PROP: The fastest way to get your hedge in shape.
MEDIUM: TVC

THE SUPERHEROES AMONG US

CLIENT: The Red Cross
PROP: Your blood is more powerful than you think.
MEDIUM: Radio/Audio

PARTS & ACCESSORIES UP AHEAD

CLIENT: Super Cheap Auto
PROP: With over 10,000 items, you’ll always find something new for your car.
MEDIUM: Direct

FLYING SOLO

CLIENT: Qantas
PROP: Fly from Sydney to London non-stop…
MEDIUM: Integrated Advertising Campaign

SUB BACK THE CLOCK

CLIENT: Subway
PROP: Get your Subway without the wait.
MEDIUM: Digital

SURVIVOR: GARBAGE ISLAND

CLIENT: Greenpeace
PROP: Single use plastic created today, will be in the ocean tomorrow.
MEDIUM: PR